Your Call to Action buttons are one of the most important conversion-factors on your landing page. We recommend experimenting with the optimum Call to Action button wording, static color, and rollover color.
TIP: Through conversion tracking, you might discover that a particular phrase or wording converts higher than another.
Customizing the Call to Action Wording, Button Size and Color
- Login to your WordPress Dashboard. Go to the Landing Page Options panel in the admin area of your blog.
- Choose the wording for your Call to Action buttons, and type them into the Call to Action Button Wording entry field.
- Now, choose the font type, the text color, then button color.
- Now, choose the text and button color for when a mouse hovers over the button.
- Scroll to the bottom of the page and press the “Save Settings” button.
